The parent culture platform for youth sports

Fan well
for your team.

The adults in the stands are part of the performance. FanWell gives them the tools to make it count.

See the app
📈
74% of athletes perform better with unconditional support
Journal of Sport and Exercise Psychology
⏳
The 10 minutes after a game is the highest-impact window
Holt et al. — the post-game conversation shapes the whole next week
🎓
70% of youth athletes quit by age 13
Aspen Institute Project Play — sideline culture is a leading driver
Who is FanWell for?
Choose your role.

Your presence is a performance variable.

FanWell gives you the specific words, habits, and moments that research shows make a measurable difference — before every game, in the car ride home, and all season long.

  • Weekly game-day insight based on sport psychology research
  • The FanWell Pledge — your personal commitment before the season
  • Post-game conversation guides — what to say and when
  • A research library built around your sport and age group
Parent plan
$2.99/month
Any sport, any age, any adult. Cancel anytime.
Research-backed tools for every adult who shows up for a young athlete — game-day insights, the FanWell Pledge, and post-game guides.

Your sideline is part of your program.

FanWell Premium deploys to your entire team at season start. You push game-day intentions, track culture scores, and get wellness alerts — so you can focus on coaching.

  • Parent agreements with live completion tracking
  • Coach-pushed pre and post game messages to all parents
  • Culture score and sideline behavior trends
  • Wellness alerts when a player may be struggling
Premium plan
$99-199/season
Per team. Parents join at no extra cost.
Less than $7 per athlete per season. Setup and onboarding handled by FanWell or your team — whichever works best for you.

Culture across every team, every season.

One subscription covers every coach and parent in your organization. Your admin sees culture scores, wellness alerts, and pledge completion across all programs in one dashboard.

  • Organization-wide dashboard — all teams in one view
  • Cross-team wellness visibility and early alerts
  • Season-over-season culture reporting for boards and funders
  • Coach and parent onboarding — handled by FanWell or your team
Contact us
Organizational plan
Custom
Flat seasonal fee — all teams covered.
~$6-8 per athlete per season. We work with your programs to find the right fit. Pilots available for first-season organizations.
Schedule a conversation
"
The quality of adult support in the stands is the single strongest predictor of whether a young athlete thrives, stays, and carries the benefits forward into life.
Leff and Hoyle — Journal of Youth and Adolescence — Aspen Institute Project Play
74%
of athletes feel more confident when unconditionally supported
2x
more likely to stay in sport with a connected adult supporter
10
minutes after a game — the highest-impact window for any supporter

Ready to make every game count?

Science-backed tools for every adult who shows up for a young athlete.

Parents and supporters
$2.99/month — any sport, any age
Coaches
Get everyone on board
Organizations
Custom pricing — pilots available
Contact us